A New Chapter, Turning a Page, [Insert Additional Book Metaphor Here]

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At this point, most of the Bookternet seems to know. But in case you didn’t hear, after five years at the fabulous Quirk Books, I’m packing up my little toy-decorated office this week.

Several New York Times bestsellers, books that won numerous awards, a dozen (mostly) viral book trailers, several bookish websites, plenty of social network profile launches, the publication of my own book, tons of conventions, and thousands upon thousands of books mailed to bloggers… it’s been a really wonderful and fulfilling experience, working with all the awesome people at Quirk.

But, it’s time for a new chapter, as they say. A new challenge.

This month, I’m jumping into a new career as a literary agent with P.S. Literary. Read more

Spring Events: Conferences & Readings in Philly and Minneapolis!

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The weather is getting warmer and my calendar is getting fuller. At last, I can go outside again.

The Spring brings with it a lot of fun events. I’ll be flying out to Minneapolis for a few days for AWP and a book event, and doing some really exciting things around town in Philadelphia at the end of March.

Here’s a quick roundup! If you’re going to any of these events or conferences, give a shout!

Philadelphia Stories’ Writers at Work Conference
March 22nd, 2015
What the… Eric Smith, opening keynote? This is happening, at an awesome writers conference right outside Philadelphia. I’ll be dishing out advice for authors on using social media.

Should be a fun time, and I’m joined at the conference by the fantastic Colleen Reese. More info on the conference can be found here.

Live at the Kelly Writers’ House
March 30th, 2015
This is going to be one magical Monday. I’m joining E.C. Myers, Lauren Saft, Katherine Locke, and I.W.Gregorio at the Kelly Writers’ House for at YA night and discussion.

We’ll all be reading a little something and answering questions, and I’m just so excited to actually be reading something I wrote at the KWH. What an honor! And I get to hang with authors I admire! It’s open to the public, so come on out, Philly friends! 7pm!

Association of Writers & Writing Programs
April 8th – 11th, 2015
So I’m hopping on a plane to Minneapolis for the AWP conference. I’ll be on a panel Thursday night, April 9th, with Meredith Rich (my super editor at Bloomsbury Spark) and Dawn Frederick (my awesome literary agent).

We’ll be discussing the revision process, and how editors, agents, and authors best work together. More information on the panel can be found here.

Reading & Signing at SubText Books
April 11th, 2015
On my last day in Minneapolis, I’ll be reading and signing books with the one and only Steve Brezenoff, author of Guy In Real Life, my absolute favorite book of 2014. Needless to say, I am incredibly psyched about this. There’s a Facebook event page open for it, so if you’re in town, RSVP!

Six Things I Learned Running a Pre-Order Campaign for My Book

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A few months before INKED came out, me and the team at Bloomsbury started talking about building buzz on the ol’ Internet. There are a lot of ways you do this. Sending out review copies, creating book trailers (or in my case, a book song), releasing excerpts, putting together blog tours, pitching media… stuff like that is all pretty standard, and really helps launch a book online. The crew at Bloomsbury did a killer job, and worked closely with me and the contacts I’d put together. It was an awesome experience.

And since INKED was a digital-first release, building that Internet buzz was extra important.

I wanted to take things a little bit further, and put together a fun pre-order campaign for the book. I promised signed posters, postcards, and handmade (more on that shortly) necklaces to anyone (also that) that pre-ordered the book. Since INKED is a digital-first book, I thought it would be a good idea to give readers some extra incentive to pick it up.

Was it a successful campaign? I’d say it was. Building pre-orders can be tough, and I was really thrilled with the results.

Here’s what I learned putting one together. Read more