So I’ve been at Quirk Books for a little over a year now. When I began, I had a ton of experience working in social media, communicating with bloggers, and working AS a blogger, but had little working knowledge of pitching blogs, PR, marketing, etc. As for my experience in publishing… well, it was limited to a magazine that doesn’t exist anymore.
Needless to say, it has been quite the learning process, and I’ve been fortunate enough to have a team that believed in me, helped me grow, and was patient in teaching me the ways of book-life. And luckily, the book blogging community is an incredibly welcoming (and understanding) one.
So, here are the top five things I’ve learned working with book bloggers. Maybe it’ll help you, dear reader, when you’re pitching books online. Hope it does!
1. WRITING A PITCH? BE CREATIVE: Let’s be real. Fact of the matter is, book bloggers get pitches every day. Some of them get dozens of pitches a day. Big publishers, small presses, self published authors… whatever, we’re all haggling the hell out of them to cover our books. Nothing is more boring than a bland press release attached to an email, or a pitch that just states the facts.
Make your pitch letters as interesting as the books you are promoting.
Get creative. Be funny and friendly. Make some jokes. Poke fun at yourself. And most importantly, take the time to send a personal email now and again, not just a mass BCC’d email blast (though those are necessary now and again, I know). You’ll get a response, and bloggers will look forward to your future emails later down the line. Trust me. Read more